mass appeal

mass appeal
1) марк. массовый (маркетинговый) призыв* (маркетинговый подход, характерный обращением ко всем возможным потребителям продукции)
2) марк. массовая притягательность* (свойство товара, заключающееся в способности привлекать широкий круг покупателей)
See:
* * *
обращение к мировой аудитории

Англо-русский экономический словарь.

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  • mass appeal — /mæs əˈpil/ (say mas uh peel) noun qualities of a popular style that elicit a favourable response from the generality of people …  

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  • Operation Mass Appeal — was an operation setup by the British Secret Intelligence Service (MI6) in the runup to the 2003 invasion of Iraq. It was a campaign aimed at planting stories in the media about Iraq s alleged weapons of mass destruction.[1] The existence of the… …   Wikipedia


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